Whoops! Things have changed.
Colour Your Life is now Adventures in Productivity.
I’m still Kerryn Hewson but now I’m working with creative mompreneurs to custom-design systems and solutions that make every hour away from their family count towards business growth.
After spending 10 years as a business analyst and project manager in the corporate arena it finally clicked (while on maternity leave with my first baby) that I could take those skills with me into an online business. And who needs more time and headspace than mums with businesses?
Now I’m applying my analysis skills, organisation wizardry, and diagramming prowess to solopreneur and micro-businesses to help mums like me live their freedom lifestyle now.
Colour Your Life was an experiment for me.
I’d always dreamed of quitting my day job and working for myself doing something that I love. All things considered I enjoyed my day job. I felt that the work I did made a difference, I was constantly learning and being challenged, and I loved the people I got to work with.
But, and it’s a big but…
Choosing how many hours and when you’re going to work those hours doesn’t really fit into the corporate model. There are jobs, like mine, in the industry and environment they are in that you cannot do justice to working 10-20 part time hours a week.
I’ve always had a side project. For a long time that was becoming a published novelist but that shifted when I started getting a glimpse of the online business world.
I started Colour Your Life as a blog where I could write about and explore topics that I might be able to turn into a business. That began with my passion for positive living, optimism, and positive psychology. It also served as a test bed for the online marketing, product creation, and list building techniques I was learning.
As I tried to wrap my head around the differences between services, products, and passive income I was considering life coaching, business coaching, and positivity mentoring. It all felt really vague. I was reaching outside of myself for the answer, nothing felt like it fit right, and I was constantly battling imposter syndrome.
My business niche was right in front of me the whole time.
It wasn’t until I went on maternity leave and stopped working my day job that I realised I could do the same thing I was doing for government, banks, and other corporates but scale it for solopreneurs and micro-businesses.
Not only did I have the opportunity to scale systems design, process analysis, and project management but I was able to style it with my personal philosophies of positive living, experimentation, and living your dreams.
Adventures in Productivity was born in that lightbulb moment and ever since I’ve been using all of the lessons I learned from Colour Your Life to begin anew.
P.S. If you’re wanting to explore a new hobby, passion, or possible business idea I highly recommend starting a blog about it. Incidentally, so does Live Your Legend and they hold an annual start a blog challenge to help you get started just doing that.
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