Perfect Your Online Presence Masterclass

Make a great first impression, boost engagement, and increase conversions through your website, social media, and online marketing.

As motivated online mompreneurs we are not short of marketing strategies to test out for our businesses.

We want to grow our audiences, increase our engagement, and ultimately make more sales — and we have a long to do list of tactics to try!

We imagine the day in our businesses when our marketing efforts, consistent content, and engagement with our tribe runs consistently on auto-pilot, creating an effortless stream of ideal customers buying and benefiting from our products & services.

We’re ready to invest time and money to learn and implement but with so many options to choose from how do you start?

How do you bring some order and strategy to the throw-spaghetti-at-the-wall style of marketing you’ve adopted? How do you know what one thing to invest in next, because you’ve already tried the scattergun approach and it’s gotten you nowhere?

Maybe you’ve been in business for long enough that social media has changed, your products and offerings have evolved, and your online presence just hasn’t kept up.

Maybe your business is still new, you’re deep in the day to day operation, struggling to look at the big picture, and marketing is just one more thing on a long list of all the things demanding your attention.

Regardless of where you are we all want the same thing. We want to feel like we’re talking to real people instead of internet crickets. We want to be reaching people who we can truly help.

What if you could grow your list and increase engagement all while making a great first impression with the marketing platforms you already have?

Perfect Your Online Presence is all about doubling down on what you’ve already got and what’s already working for you to convert more of your traffic into followers and subscribers. Then when you expand your online presence you’ll reap bigger rewards because all those new visitors will be effortlessly swept along into your sales funnel.

During the Perfect Your Online Presence Masterclass you will…

  • Learn to position your online presence at the very beginning of your sales funnel so that every product and service has a clear path to sales for every new visitor.
  • Get clear on how to fill the gaps in your online presence with small quick win tasks instead of creating another overwhelming to do list of tasks you never get to.
  • Do the work to create a clear, consistent call to action across all your online platforms that encourages your visitors to join your email list.
  • Identify how you can extend your online presence in a strategic way to maximise growth, engagement, and sales.

By working through the Perfect Your Online Presence Workbook on the Masterclass you’ll come away with…

    • A clear understanding of where your online home is, where you’re driving all of your traffic from your other online platforms so that you can get your products in front of your people – even if you don’t have a website, or you’re juggling a website, etsy store, vendor fairs, and shopping groups.
    • A consistent call to action that encourages visitors to join your email list by offering something free and valuable to your ideal customer – even if you don’t have an email list yet, and even if you have a dozen freebies scattered across the internet.
    • A snappy elevator pitch that communicates who you are, how you can help, and your call to action. You’ll be able to use and adapt this for all of your online platforms to attract your ideal customer.
    • A checklist of simple, tangible actions to align your website, social media profiles, online directory listings, and more into the beginning of your sales funnel.
    • A prioritised list of strategic marketing upgrades so you know exactly where to expand your marketing efforts next without it becoming so big and overwhelming you don’t know where to start.

This is seriously some of the best, simple, implementable advice I've gotten in three years of beating my head against a wall and shouting into a void. This has been so incredibly valuable - the things Kerryn has mentioned are so relevant and easy to start implementing.

Megan Justice

{insertmealhere}

Don’t let your online marketing distract you from moving your business forward for one more day.

Perfect Your Online Presence so that you are confident in sharing your business with the world. Get out of your own way and empower yourself to reach your goals by removing this unnecessary block from your business!

You can finally put a big check mark in the marketing box for your business.

You can let go of all the marketing things while feeling reassured that your online presence is a solid foundation perfectly suited to where you’re at in business.

You can shift your focus to the things that will really grow your business while feeling confident sending people to your online homes because you know they’ll be able to find what they need.

What’s included with the Perfect Your Online Presence Masterclass?

80-Minute Video Masterclass and a PDF copy of the slides so you won’t miss out if you can’t make the live class and you can repeat this process as your business and online presence grows.

Perfect Your Online Presence Workbook including the Where are you online? checklist, your online presence map, and marketing upgrades worksheet so you can do the work with us during the LIVE masterclass.

Perfect Your Online Presence Action Checklist walks you through a complete a review of all your online homes telling you exactly what you should have where so you don’t have to think about what should be where and can instead simply check yes or no.

* BONUS * THREE Case Studies where I have reviewed the online presence for a product-based business, service-based business, and a business without a website. Use these case studies to help you get unstuck and re-inspired when evaluating our own online presence.

That was such a valuable opportunity. I came away feeling really reassured in where I am at, and clear in my direction moving forward. You've given me such tangible and actionable things to take away.

Tara Jackson

Life Alignment Coach

Don’t let your online marketing distract you from moving your business forward for one more day.

Perfect Your Online Presence so that you are confident in sharing your business with the world. Get out of your own way and empower yourself to reach your goals by removing this unnecessary block from your business!

Frequently Asked Questions

How much time will I need to complete this masterclass?

You’ll need 60-90 minutes to attend the masterclass, work through the workbook in the class, and take advantage of the Q&A. Then it’s a short DIY review of your online platforms using the action checklist which should take no more than 30 minutes.

All of the actions on the action checklist are short (5-15 minute) implementation tasks that you can fit in and around your existing work week with little additional mental effort!

What if I don’t have a website?

That’s okay! You don’t need a website to make sales and ultimately your main online home will be where customers can click or contact you to buy. Usually this is your website but it can also be an Etsy store, Amazon, or Facebook page.

What if I don’t have an email list, or a freebie?

That’s okay, too! I will recommend that starting an email list is your first strategic marketing upgrade after perfecting your online presence but there is always a way to start right where you are and bloom where you’re planted!

I’ll share a bunch of resources to help you start an email list, and choose the quickest, easier way for you to create a freebie for your audience.

Will I have immediate access to all the supporting content?

Yes! After making payment you’ll be redirected to the Perfect Your Online Presence Masterclass Class Page where you can download all your goodies and watch the masterclass immediately. You’ll also receive a welcome email with a link to the class page for future reference.

What happens after I pay?

When you click that big yellow buy button you’ll be redirected to Paypal to make payment, and then to the Perfect Your Online Presence Masterclass Class Page so you know you’re all set! You’ll also receive a welcome email with a link to the class page for future reference.

If you are a New Zealand customer you will see $111.55 USD at checkout which includes 15% GST.

What is the refund policy?

If you find that after you’ve completed the masterclass and implemented the changes identified in your action checklist you aren’t seeing results I will be happy to provide you a full refund within 30 days of your purchase.

Have questions? Email me, I’m happy to help in any way I can.

Hi! I’m your Productivity & Systems Strategist.

I’m Kerryn Hewson, your productivity and systems strategist. I help creative mompreneurs simplify, streamline, automate, and out source their business activities so that YOU can spend more time on the things that matter: growing your business, spending time with your family, and taking time out for yourself.

I have 10 years experience as a business analyst and project manager in the corporate arena on business change, process improvement, and software development projects across travel, banking, library, maritime, and government industries. Now I’m applying my analysis skills, organisation wizardry, and diagramming prowess to help solopreneurs grow and scale their businesses.

I’m passionate about showing moms that they don’t need to sacrifice their family to grow their business, or their business to grow their family. I started Adventures in Productivity while on maternity leave with my first baby so that I could be a stay-at-home mom while creating my own freedom lifestyle for myself and my family.

With a solid marketing foundation perfectly suited to where you are right now you can shift your focus to the things that will really grow your business and create the dream lifestyle you want for you & your family.

Systems | Automate | Outsource | Streamline | Business Growth

Don’t let your online marketing distract you from moving your business forward for one more day.

Perfect Your Online Presence so that you are confident in sharing your business with the world. Get out of your own way and empower yourself to reach your goals by removing this unnecessary block from your business!

© 2017 Kerryn Hewson Limited | All Rights Reserved

Contact:  kerryn@kerrynhewson.com